About US


About think outside

We are think outside, a purpose-driven digital agency inspired by the outdoors. We use the power of nature as inspiration to bring our partners' best-thinking and ideas to life, as efficiently and cost-effectively as possible.

About Ben Adams

Ben Adams is a seasoned strategist, adventurer, and world explorer. He began his marketing career in 2005, freelancing with international brands before taking on roles with notable Canadian agencies. In 2016, he launched think outside, a place where his untraditional way of working is put into alignment with his proven ability to create the best solutions for his clients and partners.

Ben spends countless hours roaming around the Pacific Northwest and the rest of the world in search of new adventures. His path of adventure led him to photography. This was his way to share his passion for the outdoors, and to inspire others to explore and protect our planet. He believes that what can be generated when purpose and passion come together is 100% worth taking a leap for.

Ben received a Master's in digital marketing and ecommerce from the University of Sherbrooke and a Bachelor's in marketing from the University of Quebec. He has found his ideal home in Vancouver, British Columbia to suit all of his adrenaline-pumping adventures.


  • Strategy – Market Analysis, Brand Positioning, Audience Profiling, Digital & Social Strategy Planning
  • Content – Creative Concepts, Stills & Motion, User Generated Content, Campaign Creative
  • Engagement – Search Marketing, Social Media, Digital Advertising, Ecommerce, Experiments, and Optimization
  • Analytics – Tracking Strategy, Audience Segmentation & Measurement, Attribution, Website/app Analytics, Competitive Analytics

Have a project or an idea you'd like to collaborate with think outside on? Interested in what think outside can do for you? Get in touch here.

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One Percent for the Planet

A proud member and supporter of 1% for the Planet, think outside is committed to investing at least 1% of revenue to non profit programs around the world, to help develop a world where people and wildlife thrive together.